About me
Beatriz Costa
In the marketing world for 5+ years, I've found my voice in authentic branding.
01
Do less, but do it better.
We all live in a very fast-paced environment and it's hard not to get dragged along, but the answer isn't always on doing more and pushing forward. Sometimes, we need to take a step back, reevaluate and move forward with twice the speed.
02
Get inspired, but be authentic.
Don't waste time and energy on things that are not aligned with your business just because others are doing it. Get inspired from trends, but don't lose sight of your identity. Take what resonates and leave what doesn't.
03
Be free, but stay focused.
We often associate freedom with doing it all. The urge to always be better and productive strikes and ends up backfiring on us, leading us to lose track of our vision. Experiment, test and have fun, but don't forget why you started.
why me?
For years I've been dealing with different realities in business. From traditional corporate companies to global startups I made a conscious effort to acquire the best of both worlds while working in different industries. I managed to keep the well defined structure and ongoing processes of bigger companies and the creativity and dynamic flow of smaller teams and entrepreneurs.
I'm a freelancer who believes the two realities can co-exist and make sure to apply that to marketing and branding. With your company's goals in mind, I will help you develop and implement a cohesive strategy and content that is aligned with your vision.
Whether it is on social media, e-mail or internal communication I will always keep your goals in mind. I don't look at marketing as just following the latest trends but as a logical strategy to get what you desire.
Through a well defined brand and powerful message we won't have to scream louder than others to reach our target audience. Together, we can define priorities and implement a strategy that is personalized to your needs, but this is not always a one step route.
Even though we know a lot about the algorithm, not everything is rocket science. In the early stages of business there's often a need to test and experiment and I can help you do just that. With professional advice and based on real evidence I can help you evaluate what's bringing you the best results and what we can explore through regular reporting. This will help you stay focused and get to where you want to be.
the journey
The startup world
While I enjoyed the automated processes of the corporate world I missed the enthusiasm and dynamic of smaller companies that are just finding their feet. I helped tech startups explore and build their brand identity and communicate effectively through digital marketing.
The corporate world
I dived deep into the world of e-commerce, where I followed a global brand through a huge rebranding, new product launches, e-mail marketing and also the (not so fun but very much needed) complaint management process.
Digital Marketing Consulting
I helped a lot of small businesses and entrepreneurs build their identity from scratch and learn how to communicate it properly in order to reach their target audience.
Marketing Education
Bachelor Degree in Marketing & Communication and Masters in Marketing Management, with a thesis in Sports Marketing - Addressing traditional marketing approaches and customer loyalty.
